China Entrepreneur: Voices of Experience from 40 International Business Pioneers

China Entrepreneur: Voices of Experience from 40 International Business Pioneers

China Entrepreneur Voices of Experience from International Business Pioneers Launching a business in China Give yourself a second mover advantage China bound entrepreneurs and small business owners learn from experienced China hands before you bring your business to the world

  • Title: China Entrepreneur: Voices of Experience from 40 International Business Pioneers
  • Author: Juan Antonio Fernández Laurie Underwood
  • ISBN: 9780470823217
  • Page: 443
  • Format: Paperback
  • Launching a business in China Give yourself a second mover advantage China bound entrepreneurs and small business owners learn from experienced China hands before you bring your business to the world s largest and most dynamic consumer market Preparing to manage a small business in China, the world s largest, most dynamic consumer market Hundreds of thousands of othLaunching a business in China Give yourself a second mover advantage China bound entrepreneurs and small business owners learn from experienced China hands before you bring your business to the world s largest and most dynamic consumer market Preparing to manage a small business in China, the world s largest, most dynamic consumer market Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start up dreams to life in the Middle Kingdom Give yourself a huge head start by learning directly from experienced China pioneers CHINA ENTREPRENEURS delivers street tested advice on launching, growing, and operating your own business in China Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China These entrepreneurs share their first hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start ups in operating in China Thus the book will balance extensive, on the ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.

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      443 Juan Antonio Fernández Laurie Underwood
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      Posted by:Juan Antonio Fernández Laurie Underwood
      Published :2020-01-11T08:53:09+00:00

    412 Comment

    I liked this book because of the approach the authors have taken. Instead of trying to explain difficult concepts / constructs in Chinese culture, the authors have used anecdotal evidence on the challenges / approaches to China by Westerners. I find this to be very powerful, especially since there is a broad array of Entrepreneurs. Anyone trying to do business in China should be able to capture many common themes and threads from this book.

    Being so thoroughly researched, you can safely say this is a great handbook for doing business in China. But a handbook is what it is. Don't expect to be entertained. It's pure business.

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