Hunch: Turn Your Everyday Insights Into the Next Big Thing

Hunch: Turn Your Everyday Insights Into the Next Big Thing

Hunch Turn Your Everyday Insights Into the Next Big Thing Where will your next big idea come from Analyzing hard data A corporate brainstorming session Customer focus groups Or closer to home Successful people don t wait for proof that their idea will work T

  • Title: Hunch: Turn Your Everyday Insights Into the Next Big Thing
  • Author: Bernadette Jiwa
  • ISBN: 9780735214118
  • Page: 375
  • Format: Hardcover
  • Where will your next big idea come from Analyzing hard data A corporate brainstorming session Customer focus groups Or closer to home Successful people don t wait for proof that their idea will work They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition sWhere will your next big idea come from Analyzing hard data A corporate brainstorming session Customer focus groups Or closer to home Successful people don t wait for proof that their idea will work They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

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      Published :2019-01-08T16:36:12+00:00

    730 Comment

    Once again Bernadette Jiwa's research and reflection have created a readable and actionable piece. Her thesis that we learn from and add to the array of non-rational data and information. Hunch convinced me that in many cases my best 'guess' is at least as viable and possible as tomes of academic blustering.

    In her new book, Hunch, @bernadettejiwa explores this distinction and how to hone your insight and foresight to find opportunities to execute on. She digs into curiosity and what drives us to notice problems and create solutions. It's amazing what happens when you pay attention to what most people overlook. As the pace of innovation increases the economy is rewarding those individuals with a hunch to solve problems in new ways (or to solve the new problems in society). Are you preparing yourself [...]

    i will never tire of discussions of why big data and a focus on analytics won't solve the problems of the world. and so this was entertaining enough. and it had some insights like how people lie. Literally. They say they use their sofa for sitting on and entertaining. but hello just like you, when observed rather than surveyed, it becomes apparent that people lie on their sofa. i mean, duh. somewhat interesting but nothing particularly new is my overall review of this.

    In "Hunch", Bernadette Jiwa encourages you to (and teaches you how) to see. Really see. See, so that you can develop insights and ideas that can truly have an impact.We all want our ideas to succeed, whether it's to make our fortunes, improve the lives of others, make the world a better place or all three. But how can we improve our chance of success? It's likely not by trying to gather more data, but by closely observing the world around us and trying to solve the problems we see. It's out ther [...]

    I think my favorite part of this book was learning the what spawned the creation of other companies I may or may not have heard of. Overall, this is really just a nice collection of "necessity is the mother of invention" stories vs "our innate need to tinker and improve" on most everything around us. I like to think we are all "inventors" of sorts. I'm sure a stranger's audit of our homes would reveal little tweaks here and there of something that many of us wished we would've thought of first. [...]

    Bernadette has done a great job, yet again, in helping to change the way I look at ideas and business. In today's day and age, it seems that businesses are moving in polar opposite directions. One being towards cheaper and faster with less service and the other direction are these organizations that obviously put the customer first and solve problems that they didn't even know they had.If you are of the opinion that there is enough of a market out there for your special idea as opposed to "I hav [...]

    Lots of wake up calls and strategic ways of thinking "We are in danger of becoming a generation of plugged-in, look-it-uppers who are more ready to take things at face value and less willing to inquire or explore. More satisfied with proof and less open to discovery. More inclined to consume rather than create. More fearful of uncertainty than open to possibility." d there is more of these types of insights and wake up calls in this book. I needed to read this especially at a time where I've dec [...]

    My biggest takeaway. Making connections between things people don't normally link together is an amazing way to create new visions, products, services, ideas that take hold and go big. Our instincts allow us to make those connections. If we based it only on data or what's been done, they'd never happen.The book is more business oriented, which makes sense bc this was a suggestion from Seth Godin.

    Bernadette Jiwa has written a very insightful book that will help you work with more curiosity, empathy and imagination. You'll benefit from her many examples of successful businesses and you'll learn how to use your insight to understand and reach your customers. You don't have to spend big money on big data or more research, you'll learn how to turn your own hunches into big successes.I also liked the many exercises that are there throughout the book.

    This book is well written, and gives very good examples of how to harness the power of coming up with solutions to everyday problems. However, the reason I'm giving this book a 3 star review, is because I purchased it thinking it was about how to use intention for business purposes. Aside from three or four pages where intuition is mentioned briefly, the is no reference to how to better "follow your gut". The title of this book should be "invent", instead of "hunch".

    Bernadette Jiwa is unmistakably a leader in thinking of marketing as connecting with what customers want and need—and creating brands that they can connect with.Hunch takes her into a new exploration, the role of intuition in decision making. She argues that intuition can help you notice problems and solve them in a way that gives you a competitive edge.Accessible, actionable and, as always, spot on, Hunch delivers. It's a must read!

    Las ideas no llegan solas, son el resultado de la experiencia, de la búsqueda, de las ganas. La intuición se hace más certera solo con las heridas de guerra. Para lo bueno, hay que juntar la idea con la oportunidad y después ejecutarla rápido y corregir. Tiene buenas ideas e incluso algunos prompts.

    Enjoyable. This book put into words the processes and thoughts I go through (and many times ignore) when I see something that needs fixing or a opportunity to do something better. Feels like a book you would come back to over and over.

    A short book with short chapters, suitable for the TLDR crowd. Her "Over To You" sections are useful tips to get started on noticing your surroundings, get inspired and sparking ideas. Those pages are worthy of bookmarking for frequent referencing.

    Fun, easy readI really enjoyed this book. It was fun to read although I didn't read it with the goal of inventing something I still feel like I got a lot of great ideas out the book.

    You know more than you think. Looking at too much data leads to paralysis. The best way to solve a problem is to start working on it. There are some good excericizes at the end to strengthen your empathy (in business context) and innovation. Easy read. Very logical.

    This is an interesting little book talking about 'hunch' and explain how our idea come from. It is insightful and informative.

    I read all of Bernadettes books, since they are good. This is a little below her normal high standard. Good book, worth your time. Start with her other titles first though.

    A short read that seems more like a glorified magazine article. It's interesting in its presentation of case studies of businesses that experts naysayed but went on to become big.

    Powerful introduction to design thinking without calling it that. Practicing noticing is at the heart of all good design.

    A few golden nuggets, but the action exercises are fantastic and take this from 3 to 4 stars for me.

    Bernadette Jiwa's new book Hunch is great. I am honoured to having been chosen as the Romanian translator for it, just finnished it. It deals solely with the upper-left quadrant of my integral definition of innovation.

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