Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time

Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time

Double Double How Tim Hortons Became a Canadian Way of Life One Cup at a Time Everywhere we look we see a Tim Hortons restaurant The chain known foremost for its coffee has become a Canadian icon ranking with hockey among the country s cultural touchstones These pubs without

  • Title: Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time
  • Author: DouglasHunter
  • ISBN: 9781443406758
  • Page: 436
  • Format: ebook
  • Everywhere we look, we see a Tim Hortons restaurant The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country s cultural touchstones These pubs without alcohol, as they ve been termed, dot street corners and highway rest stops nationwide They have not only become meeting places for regular Canadians, but also a must visiEverywhere we look, we see a Tim Hortons restaurant The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country s cultural touchstones These pubs without alcohol, as they ve been termed, dot street corners and highway rest stops nationwide They have not only become meeting places for regular Canadians, but also a must visit for our campaigning politicians For many Tim s lovers, this chain has established an undying connection to what it means to be Canadian.Double Double is the first book to look at the company from a wide angle, from the life of co founder, Tim Horton, to the growth of the business under the steady hand of his friend and partner, Ron Joyce, after Horton s death, to the company s merger with the American fast food chain Wendy s and its eventual repatriation to Canada A fascinating business story, Double Double also reveals how the franchising operation works, how the company has become an important element of Canadian politics, the American expansion of the chain and why Canadians are so dedicated to its menu Double Double also examines the many challenges Tim Hortons is facing in maintaining its status as one of Canada s most respected consumer brands in an increasingly competitive business.

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      436 DouglasHunter
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      Published :2019-08-03T02:52:36+00:00

    524 Comment

    Tim Horton wasn't named Tim. Rather, he was Miles Gilbert Horton and Tim was a nickname his mother gave him. Douglas Hunter has written a rare business page-turner as he unearths all sorts of interesting facts from his research into iconic Canadian brand Tim Hortons. Through its messy beginnings as a group of chicken barbeque restaurants to its dominant place in the Canadian landscape, Hunter describes a company that is cautiously but hugely successful. There are fascinating descriptions of Tims [...]

    Although the author's style can be frustratingly repetitive, I really enjoyed this book. The latter half especially was informative and thought provoking. In addition to information about Tim Horton himself and the QSR landscape, I learned about branding, political association and even franchising pros and cons. Recommended Canadian reading.

    A well-rounded look into the very human origins of such an iconic Canadian brand, as well as a reminder that even such icons will not always necessarily remain so.

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